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You've probably saved dozens (or hundreds) of videos to your TikTok drafts folder. Maybe you're batch-creating content for the week, or you're second-guessing whether that video is actually good enough to post. But then you hear it: "Posting from drafts kills your reach." Is it true? Does TikTok's algorithm somehow penalize videos that sit in […]

If you're Googling "what is UGC in influencer marketing" right now, you're probably trying to solve one of these problems: You need to understand what UGC actually means (because everyone defines it differently). You're deciding whether to work with UGC creators, traditional influencers, or both. You want to know where this content gets used (organic […]

Influencer marketing isn't experimental anymore. It's a core channel, with U.S. creator ad spend projected to hit $37 billion in 2025 (up 26% year-over-year according to the IAB's 2025 report). We're talking about a $32+ billion global industry where 57% of brands run campaigns on Instagram and 52% on TikTok. The uncomfortable truth? Measurement is […]

If you're reading this, you're not asking "how do I DM some creators?" You're asking: how do I build a repeatable system that turns influencer partnerships into predictable growth without burning budget on fake numbers or drowning in spreadsheets you can't make sense of. The answer isn't complicated, but it does require structure. Influencer marketing […]

Quick Summary Looking for the best influencer marketing tools to power your next campaign? This guide explores platforms designed for brands, creators, and agencies to streamline influencer discovery, campaign management, and performance tracking. We'll break down how these tools work, what features matter most, and which platforms are actually helping marketers manage influencer partnerships more […]